Case study: engaging more gift givers

Refreshing Target’s Top Kitchen & Dining Gifts Wedding Registry Experience

Sometimes our guests need a little help finding the perfect wedding present. So we created strategically-relevant Target Finds gift lists linking our to the Top Kitchen & Dining Gifts web page. We also updated the web page to match. I spent a lot of brainstorming time with design to ensure we picked the right products to tell our stores. I even surprised Marketing with a new tagline to tie it all together: “Say ‘I do"‘ with Wedding Registry.”

When developing the gift lists, we thought about every type of gift giver, couple, and budget:

1.) Close relatives who may prefer traditional gifts and have a higher budget to really treat them.

2.) Friends & Distant Family: Meaningful gift ideas that say a lot with just a little.

3.) Group Gifting: Shop multiple items to make it a bundle, or go in on something together.

Target Finds Gift Lists

BAR & WINE

COFFEE GIFTS

COOKWARE GIFTS

HOST GIFTS

KITCHEN ESSENTIALS

TABLETOP GIFTS

Top Kitchen Registry Gifts Header

A GIF that drives to the Wedding Registry page, with a “cheers” to showcase some of our top gifts. I also updated the tagline to match the feel-good tone of our Finds lists.

Drivers to Target Finds lists

Teasers of what they might find on the next click.