Digital Home Style Campaign
A quarterly digital home style campaign that encouraged guests to shop seasonally-relevant products. This quarter’s campaign included the launch of Threshold with Studio McGee at Target and saw unprecedented sales!
Digital Videos
Channel: NBC, Hulu, Youtube & more.
Balanced price, product, and style in various vignettes, while inspiring the guest with redecorating ideas. Partnered closely with an art director in the photo and video studio for seamless copy/art flow and live updates.
Instagram story
How to mix and match colors and patterns to make your patio uniquely you.
Target.com Content
Pulled creative assets and copy ideas from the digital content for the Spring Ideas, Inspiration & Trends dot com page.
The Launch of Threshold Designed with Studio McGee at Target
Part of the home style campaign was launching a new partnership between our owned brand Threshold™ and Studio Mcgee, designed by Shea McGee. Shea is a designer and stylist who is popular on Instagram for her traditional, classic style with a twist. She now has her own TV show (Dream Home Makeover) on Netflix. I wrote all launch content, balancing Target’s voice with Shea’s, paring down quotes, researching products, and helping the partnership come to life.
Shea’s Styling Tips Video (Target.com)
With only a few seconds to read copy, I had to be thoughtful about not only the words we chose, but also the length of each callout.
Print Ad
Featured in Real Simple.
Target.com
Threshold Designed with Studio McGee brand page.
I closely collaborated with designers and art directors to tell inspirational stories with Shea’s products. We used Shea’s quotes to inspire each content block, calling out unique styling tips with priority products. We didn’t want the prices to get lost since it’s still important to the guest, so we created a custom treatment for the launch.
