Know Like Trust Social Media Strategy

What is this like-know thing, anyway?

A marketing and business framework that builds trust and long-term relationships with customers. It can also be also used as a social media strategy, ensuring your content targets customers within each stage of the buyer journey.

1.) “Know” Posts

This is about creating content that educates consumers on what your business, products, or services are all about. In other words, your content should target consumers in the awareness phase of the buyer journey. After all, how can they like or trust you if they don’t know anything about you? Things to think about when creating your content: What services do you provide? What products do you offer? What’s your company mission? Why should someone care?

2.) ”Like” Posts

This is where you’ll want to deepen your connection with consumers and show off your brand’s personality. Essentially, your content should be targeting customers in the consideration phase of the buyer journey. Good post ideas could be memes, behind-the-scenes photos or videos, “how-tos” (which assume your customer already has a basic understanding of your brand), or teasers of upcoming events.

3.) “Trust” Posts

Debatably most important content should target customers in the conversion stage of the buyer journey. This type of content will not only reinforce your expertise in your specific business category/industry, but also build trust, loyalty, and long-lasting relationships with your customers. Content ideas: call-to actions, urgency, results, proof points, etc.

If you can create a content calendar with a good balance of “know,” “like,” and “trust” content, customer loyalty should follow.

Wildflyer Coffee "Know" Content Examples

Wildflyer Coffee "Like" Content Examples