#TargetLoveNotes
In 2015, our guests said they loved Target 1.4 million times on social media. So in 2016, we gave a little love back. In early February we hand-wrote valentines to 1,000 guests. Word quickly spread thanks to our Buzzfeed and influencer partnerships, brand interactions on social, and of course, FOMO. Our campaign was so successful that it went viral!