Case study: Securing new business with an established client

How my creative team pitched and won Amazon Small Business Protection for Asurion.

We offered three territories, each pushing Amazon’s voice a bit further than the last. This allowed Amazon to choose the direction, while letting our creative team to find unique paths forward. It also ensured that both Asurion and Amazon’s voices were represented.

After deciding on a territory, we built out A+ page content so Amazon could see their new protection offering come to life.