MULTIChannel Projects

Captain Obvious: The Obvious Campaign

In support of The Obvious Choice campaign, stakeholders wanted Captain Obvious to make a splash on Twitter, along with banner ads on Hotels.com and several other websites.

Digital ads

Tweets

Women’s Coffee Capsule: Wildflyer Coffee & City Girl Coffee

To celebrate Women’s History Month, Wildflyer Coffee partnered with City Girl Coffee to create the 2023 Women’s Coffee Capsule. Each box features two varieties of coffee beans, roasted, harvested, and produced by women farmers in Peru. I crafted the packaging copy and social media promotions to bring the story to life.

Capsule Box Copy

TOP: Roasted by two women-owned coffee companies in Minneapolis, MN

MIDDLE: This coffee empowers women

This coffee was born from the idea that women are stronger when we help each other thrive.

In celebration of Women’s History Month and the opening of Wildflower’s second cafe in St. Paul, City Girl Coffee joined forces to source these exceptional beans from our network of women-owned farms, support women of coffee, and women entrepreneurs everywhere through our 2023 Women’s Coffee Capsule.

BOTTOM: Empower women of coffee