Digital Work

TARGET LAUNCH: Nintendo Switch 2

Led website, email, and push notification copy for the Target launch of Nintendo Switch 2—driving excitement, urgency, and a rapid sellout.

Target launch: “The Life Of A Showgirl”

Drivers on TARGET.COM

Converted 1 in 3 customers, achieving a 33% conversion rate among browsers.

Main Page Content

Asurion Prime Day Ads

Developed copy for Amazon display ads promoting protection plan sign-ups for tech purchases. Ads were executed across three waves: pre-Prime, during Prime, and post-Prime.

Pre-Prime

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During Prime

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Post-Prime

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Target Finds: TOP KITCHEN & DINING REGISTRY GIFTS

Curated website and email copy highlighting Target’s top kitchen and dining registry picks, helping gifters discover must-have items, and engaged couples build their perfect wish list.

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Target Love Notes

In 2015, our guests said they loved Target 1.4 million times on social media. So in 2016, we gave a little love back. In early February we hand-wrote valentines to 1,000 guests. Word quickly spread thanks to our Buzzfeed and influencer partnerships, brand interactions on social, and of course, FOMO. Our campaign was so successful that it went viral!

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Target Digital Home Campaign

A quarterly digital home style campaign that encouraged guests to shop seasonally-relevant products. This quarter’s campaign included the launch of Threshold with Studio McGee at Target and saw unprecedented sales.

Threshold with Studio McGee Launch

Digital Videos

NBC, Hulu, Youtube & more.

Balanced price, product, and style in various vignettes, while inspiring the guest with redecorating ideas. Partnered closely with an art director in the photo and video studio for seamless copy/art flow and live updates.