Digital Work

Preorder & Launch of Nintendo Switch 2 at target

Website, email & push

To support the launch of the Nintendo Switch 2 at Target, I created website, email & push copy to get customers excited. We quickly sold out!

Launch of Taylor Swift’s “The Life Of A Showgirl” at Target

Drivers on target.com

1 in 3 customers who browsed for her album converted.

Main Page Content

Asurion Prime Day Ads

We created display ads on Amazon’s website to encourage customers to sign up for a protection plan when buying top tech products. We created 3 waves of ads: pre, during and post Prime.

Pre Prime

Screen Shot 2024-02-09 at 6.18.58 PM.png

During Prime

Screen Shot 2024-02-09 at 6.18.40 PM.png

Screen Shot 2024-02-09 at 6.18.48 PM.png

Post Prime

Screen Shot 2024-02-09 at 6.19.10 PM.png

Target Finds

Sweet & Sour Shop

Screenshot 2025-12-05 at 11.33.13 AM.png

Driver

Wedding Registry Top Kitchen Gifts

Screenshot 2023-12-05 at 10.42.11 AM.png

Screenshot 2023-12-05 at 10.42.19 AM.png

Screenshot 2023-12-05 at 10.42.54 AM.png

Screenshot 2023-12-05 at 10.42.59 AM.png

Screenshot 2023-12-05 at 10.41.29 AM.png

Screenshot 2023-12-05 at 10.41.39 AM.png

Screenshot 2023-12-05 at 10.41.48 AM.png

Screenshot 2023-12-05 at 10.43.10 AM.png

Screenshot 2023-12-05 at 10.43.18 AM.png

Screenshot 2023-12-05 at 10.43.24 AM.png

Screenshot 2023-12-05 at 10.43.30 AM.png

Target Love Notes

In 2015, our guests said they loved Target 1.4 million times on social media. So in 2016, we gave a little love back. In early February we hand-wrote valentines to 1,000 guests. Word quickly spread thanks to our Buzzfeed and influencer partnerships, brand interactions on social, and of course, FOMO. Our campaign was so successful that it went viral!

Screen Shot 2016-02-17 at 10.33.36 AM.png

Screen Shot 2016-02-17 at 10.36.17 AM.png

Screen Shot 2016-02-17 at 10.37.01 AM.png

Screen Shot 2016-02-17 at 10.43.11 AM.png

Screen Shot 2016-02-17 at 10.46.30 AM.png

Screen Shot 2016-02-17 at 11.26.28 AM.png

Screen Shot 2016-02-17 at 10.59.36 AM.png

Screen Shot 2016-02-17 at 11.27.11 AM.png

Screen Shot 2016-02-17 at 11.24.21 AM.png

Screen Shot 2016-02-17 at 11.28.29 AM.png

Screen Shot 2016-02-17 at 11.27.31 AM.png

Screen Shot 2016-02-17 at 11.29.21 AM.png

Screen Shot 2016-02-17 at 11.31.56 AM.png

Target Digital Home Campaign

A quarterly digital home style campaign that encouraged guests to shop seasonally-relevant products. This quarter’s campaign included the launch of Threshold with Studio McGee at Target and saw unprecedented sales!

Digital Videos

Channel: NBC, Hulu, Youtube & more.

Balanced price, product, and style in various vignettes, while inspiring the guest with redecorating ideas. Partnered closely with an art director in the photo and video studio for seamless copy/art flow and live updates.