Cross-Channel Projects

Captain Obvious: The Obvious Campaign

In support of “The Obvious Choice” campaign, stakeholders asked for Captain Obvious to make waves on Twitter, as well as some banner ads on Hotels.com and a few other websites.

Digital ads

Tweets

Women’s Coffee Capsule: Wildflyer Coffee & City Girl Coffee

In honor of Women’s History Month, Wildflyer Coffee teamed up with City Girl Coffee to create the 2023 Women’s Coffee Capsule. Each box includes two kinds of coffee beans roasted, harvested, and produced by women farmers in Peru. I wrote the packaging copy and social media promotions.

Capsule Box Copy

TOP: Roasted by two women-owned coffee companies in Minneapolis, MN

MIDDLE: This coffee empowers women

This coffee was born from the idea that women are stronger when we help each other thrive.

In celebration of Women’s History Month and the opening of Wildflower’s second cafe in St. Paul, City Girl Coffee joined forces to source these exceptional beans from our network of women-owned farms, support women of coffee, and women entrepreneurs everywhere through our 2023 Women’s Coffee Capsule.

BOTTOM: Empower women of coffee