Wordsmith. Ideator. Coffee Addict.

Jill Of All Trades

Ellie is a strategic, imaginative copywriter, who brings joy to work every day. She has had the pleasure of working at a fortune 500 company, to an internationally recognized ad agency, and now the world’s largest tech care company. She’s been the voice of Captain Obvious (Hotel.com’s lovable mascot). She refreshed Target’s wedding registry experience, so guests could find the perfect thing for their special someones. She even planned a Harry Potter drive-in movie event for hundreds of families in California.

Ellie’s versatility is unmatched. Her four and a half years writing for Target’s circular, and its digital campaign fueled her promotion to digital copywriter. Her three years in the digital space were spent creating editorial and educational content for Target.com’s home category pages, defining the voice of emails and push, performing research and testing, leading campaigns and dabbling in social. Now she is a senior copywriter in tech and insurance, defining the voice for stores, and bringing her unique experience to D2C projects.

Favorite Things

Crossword puzzles, pets (Melon, Ubu), strong coffee, GIFs, giving back

Strengths According to Clifton

1.) Individualistic: Builds strong relationships.

2.) Futuristic: Inspires others with their visions of the future.

3.) Strategic: Quickly finds alternative solutions.

4.) Context: Uses knowledge of the past to fuel future work.

5.) Significance: Feels most fulfilled when making an impact.